Just to be clear, this is purely an opinion piece — we’re not saying this is happening, but we are asking the question: could it happen? Let’s take a look…
So… could Ashley and Textor team up to buy us?
Let’s break it down.
If the club was to go into administration, you could be almost certain Mike Ashley would take a look. Especially if he could get us for a decent price — somewhere between £20–£35 million. That kind of deal would be right up his street. We all know Ashley’s playbook: buy low, stabilise, make it profitable, then either keep it or sell it at a higher value.
But Sheffield Wednesday isn’t a standard business.
To get this club moving forward, you’d need to rebuild it from the ground up — proper boardroom structure, football operations, commercial strategy, community links, youth setup, everything. That’s a huge job.
And this is where John Textor could come in.
It’s widely accepted that Textor wants to buy the club. The issue seems to be timing. Right now, he’s tied up with all sorts of complications around Botafogo, Lyon, and his attempts to step away from Eagle Football Group.
Does he have the money? It looks like he does — or at least, he knows how to raise it.
Is the timing right? Probably not.
So what if these two found a way to help each other?
Let’s say we do go into admin. Ashley could swoop in, buy the club on the cheap, and agree a backroom deal with Textor to hand it over later. It gives Ashley a profit, and gives Textor time — time to sort his other clubs, his finances, and the structure he wants for Wednesday. Deals like this happen in business. They happen in football. It’s not out of the question.
Here’s one possible scenario:
- Ashley buys the club from admin for £35 million
- Holds it for 6 months
- Textor buys it for £45 million
- Ashley makes £10 million
- Textor gets his club
Everyone wins.
Now let’s be clear — we’re not saying this is in the works. There is no solid info to back it up right now. But in football, especially when big money is involved, you can never say never. Stranger things have happened.
Would fans be happy with Ashley coming in, even for a short time? Maybe. Maybe not.
Would fans prefer a handover to Textor over more time under Chansiri? We’ll let you answer that one.
Note:
This article is an opinion piece. It is purely hypothetical and based on public reporting, speculation, and logical assumptions. It should not be taken as fact or confirmation of any real deal between Mike Ashley, John Textor, or Sheffield Wednesday Football Club.
