Wrexham owners Ryan Reynolds and Rob McElhenney have made an incredible gesture towards Sheffield Wednesday fans, donating £37,500 from the sale of their 2024/25 black and gold third kit. The move has sparked huge discussion among both fanbases and grabbed attention across the football world.
Overview
Ahead of Saturday’s 2-2 draw between Wrexham and Sheffield Wednesday, Wrexham announced that all profits from their black and gold away kit would be donated to the Sheffield Wednesday Supporters’ Trust.
Initially, there was controversy after Wednesday fans were told they couldn’t display a protest banner in the away end, but following pushback from Wrexham supporters, the club reversed its decision. What started as a small social media debate has grown into a huge positive story, showcasing solidarity between the two fanbases while keeping the ongoing issues at Hillsborough firmly in the spotlight.
What You Need to Know
- Wrexham owners Ryan Reynolds and Rob McElhenney pledged profits from their 2024/25 third kit to the Sheffield Wednesday Supporters’ Trust.
- Sales of 1,500 shirts at £25 each raised a total of £37,500.
- The donation follows an initial dispute over Wednesday’s protest banner, later resolved after Wrexham supporters stepped in.
- Both sets of fans showed solidarity throughout the match, with mutual respect shown inside and outside the stadium.
- The gesture has drawn significant media coverage and reignited wider discussions about Sheffield Wednesday’s ownership situation.
Key Talking Points
- A major U-turn on banners
- Initially, Sheffield Wednesday fans were told they couldn’t display their “Black & Gold Till It’s Sold” protest banner.
- After backlash from Wrexham fans, the club reversed the decision, earning widespread praise.
- A clever media moment for Wrexham
- By donating kit profits, Wrexham secured positive PR while clearing unsold stock from last season.
- The gesture boosted goodwill with Wednesday fans while also spotlighting the club’s owners in a positive way.
- A win-win for Sheffield Wednesday
- The donation adds financial support to the Supporters’ Trust and helps keep pressure on Dejphon Chansiri.
- The story went viral, pushing Wednesday’s ownership struggles back into mainstream discussion.
- Fans united
- Both sets of supporters were vocal but respectful during the 2-2 draw.
- Many praised the sense of togetherness, with chants and social media posts showing strong mutual support.
Our Take
This gesture from Wrexham has been a fantastic media story for both clubs.
At first, the situation looked tense after Sheffield Wednesday fans were told they couldn’t display their protest banner in the away end — a decision that frustrated many on social media. But once Wrexham supporters got involved and highlighted how poorly it would reflect on the club, Wrexham made a smart U-turn. That alone helped ease tensions between the two fanbases.
Then came the announcement from Rob McElhenney that all profits from the club’s black and gold shirts would go to the Sheffield Wednesday Supporters’ Trust. As we run the “Black & Gold Till It’s Sold” campaign, this couldn’t have aligned more perfectly. Wrexham’s kit tied directly into our message and helped amplify it across the media.
Let’s be honest — this was a win-win. Wrexham gained great publicity and shifted stock from last season, while Sheffield Wednesday got another major story trending on social media and in the press. Most importantly, it keeps the much-needed pressure on Dejphon Chansiri and ensures our situation stays in the national conversation.
To top it off, Saturday’s 2-2 draw showcased something rare: two sets of fans genuinely supporting each other. The atmosphere was electric, loud, and full of mutual respect — a great example of what football solidarity should look like.
Wrexham’s gesture has done more than raise money — it’s helped keep Sheffield Wednesday’s situation in the spotlight while uniting two passionate fanbases.
What do you think of Wrexham’s donation and the way this story has unfolded? Should Wednesday fans be looking for more collaborations like this? Let us know what you think on our social channels — we want to hear your views.
